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Damsels in Design PDF Download

Damsels in Design PDF
By:Constance Smith
Published on 2018-02 by Schiffer Publishing


In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.

This Book was ranked at 16 by Google Books for keyword automotive engineer association.

Book ID of Damsels in Design's Books is iYPaswEACAAJ, Book which was written byConstance Smithhave ETAG "z4Vi0YrBlXA"

Book which was published by Schiffer Publishing since 2018-02 have ISBNs, ISBN 13 Code is 9780764354359 and ISBN 10 Code is 0764354353

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "192 Pages" is Printed at BOOK under CategoryAutomobiles

Book was written in en

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